Kylie jenner and kylie cosmetics brand strategy

  

I have attached requirements for the assignment and also I have attached my work up until now. Below you can find a proposed structure

Background (tv showss social media following, twitter, youtube)

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Target audience

Her effect on different target audience
Lifestyle and perfect life 

Consumer segmentation (main bases of segmentation) 

Demographics
Psychographics
Behavioral 

Soft power, virals, selling power of products

Snapchat
Life as a business
Rise and shine
Lip filler

Kylie lip kit & Kylie cosmetics 
(halo effect)  
(brand element choice criteria) 
(create culminate model)
 (brand personality and brand identity)
 (the brand system) 
(perimeters of brand extensions)
 (consumer behavior find on slides)
Marketing
Buzz
Scarcity
collaborations
Kylie skin (line extension)
Effectiveness of her branding

Valuation

Actually purchased for 600M

Brand equity

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