“Effective Communication”

  

Use the health care provider selected to be the focus of your marketing plan and discuss the major elements making up their marketing communications process. From your discussion preparation research, determine the best method of setting a communications budget. Provide specific examples and a rationale to support your response.
Analyze the eight major steps in delivering effective communications for your chosen health care provider and outline the basics of an effective communications program, including recommendations for improvement. Explain your rationale.