Digital marketing


Apple has released a revolutionary new vacuum cleaner the iVac. The product is designed to change the way you vacuum and revolutionise the entire home cleaning sector. The product features are: •The cleaner itself is made of anodized aluminium and a super hardened glass screen. •Touch and voice control interface •You can schedule your cleaning on the device and sync it to iCal. •Control it from your iOS device •Program automated cleaning routes around your home into the iVac •Download apps to add extra functionality •Sync it up with your iTunes so it plays music or movies as it cleans •If no music it is totally silent •Comes with wireless charging, so no plug is needed. •It also has an on/off button You have been asked to prepare a social media campaign to accompany the launch that raises awareness of the iVac resulting in website visitors and purchase. The target audience are 25 – 45 year olds. You can choose to use any social media channel that will reach this target audience. You have to present your plan as a business report using headings as set out in Table1.

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