Yore Blends (YB) is a fictional online company dedicated to selling subscription-based traditional spice blends coupled with additional complementary products such as gifts, kitchen utensils, and eco-friendly storage options.
In the long term, they aspire to growing through mergers and acquisitions which requires a strong customer base and steady revenue. In the short turn, they are concerned about customer churn (the percentage of customers that have stopped buying their products and services).
Issue: Customers seem to stop ordering products and/or using the service after several months.
Business Believes: By targeting customers who are at risk for churn customer attrition can be reduced by 16%
Data scope: Customer account data for previous 24 months
1) 300 word Executive Overview
2) Minimum Slides = 25 (Include title page, references, and slides that address each of the required areas)
Minimum References = 5
3) Speaker’s notes in APA format with citations and references ( one page )
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