Critical Thinking Essay: Leveraging Search Technologies

  

I need your help for writing essay (4 pages not including the cover page and references page)  
The topic as below:

 
Identify an organization that is using at least one online search  technology. You may use an organization you know from your personal  experience or one that you discover while doing research. Briefly  describe the organization, and then answer the following questions:
-Of the various types of search technologies, which ones is the organization utilizing?

-Why is the organization using these technologies? What are the benefits?

-What are some metrics the organization could use to evaluate  how effective these technologies are in supporting organizational  objectives? Explain.

-Identify areas in which the organization could expand or  improve upon using the search technology. Explain what they could do and  why they should do it.

Directions:
– Write an essay that includes an introduction paragraph, the essay’s    body, and a conclusion paragraph to address the assignment’s guide    questions. Do not address the questions using a question-and-answer    format. 
-APA style should be used
-Font will be: Times roman 12, and double space should be between lines
-At least 3-4 scholarly, peer-reviewed journal articles will be used as references (including the below two).

Required Reference: 
 

-Chapter 6: Search, Semantic, and  Recommendation Technology in Information technology for management:  On-Demand strategies for performance, growth, and sustainability

-Palanisamy, R., & Liu, Y. (2018). User search satisfaction in search engine  optimization: An empirical analysis. Journal of Services Research, 18(2),  83–120.

-Cao, L., Ma, B., Zhou, Y., & Chen, B.  (2018). Design  and implementation of writing recommendation system based on hybrid  recommendation. IEEE Access, 6,  72506–72513. Retrieved from https://ieeexplore.ieee.org/document/8540346 

-Oberoi, P., Patel, C.,  & Haon, C. (2017). Technology sourcing for  website personalization and social media marketing: A study of e-retailing  industry