You will complete a competitive analysis on any of the companies we are visiting this semester. Please make sure you identify that company when you submit your final competitive analysis.
Competitive analysis allows us to better understand the market around us and help to better inform strategies that will allow us to have an advantage over those competitors, both direct and indirect. We want to understand the strengths and weaknesses of those competitors as well as those barriers which will allow new competition from coming in and taking over. This is invaluable to you as a future industry leader.
Please use the template provided to guide you as you complete this project. This should be completed in PowerPoint. Examples of previous work are included in the module titled ‘Competitive Analysis’. Please use the template attached to guide you through what I am asking for at a minimum. Please make sure you are completing each component of the competitive analysis based on the template.
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Company: Nebraska Furniture
direct competitor: Ikea Furniture
Indirect competitor: Urban Outfitter and Wayfair
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