Business Operations & Strategy


**Write a 3-4 minute commercial to advertise UpTown Swirl’s products on the radio (Keep in mind the below (5) factors as you put together the text for your radio commercial) **. 

The commercial should be 3-4 minutes in text, but effective and something people will remember based upon the 5 factors below.

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(1) Target Markets
– Children, youths, adults and the elderly
– All Genders Groups
– Middle class
– Socioeconomic class (growing population)
– White American (major target population)
– Hispanics and the African Americans (fast-growing population)
– Millennial
– Teenager Demographics
– 25-mile radius of Raleigh, NC

(2) What makes you different from other similar products
– Fresh and highest-quality organic products with personal customer service.
– Healthier desserts and beverages
– No exclusion on age (alternative living among consumers)
– Competitive pricing
– Better Tasting
– Reduce exposure to pesticide residues
– Environmentally friendly
– Unique in the market

(3) Benefits to the consumer 
– Healthier desserts, beverages and healthy choices for a healthy life. 

(4) The image you want to create in your consumers ‘minds.
– UpTown Swirl competitive edge is our unique niche in an old market. UpTown Swirl will succeed by offering consumers the highest quality of organic beverage and bakery products with personal service at a competitive price.

(5) Slogan (must include slogan): “Uptown Swirl would satisfy the taste of public as we would be promoting an alternative living among consumers.”

Comment: Again, the commercial should be 3-4 minutes in text, but effective and something people will remember.  See attachment for additional resource.

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