You are required to write an essay on a well known brand. Identify any brand of interest and select a single, physical flagship product from this brand’s range (not a digital product and not a service).
Critically analyse the brand and product using the theories and themes provided in the lecture slides. Use section headings that refer to theories and themes in the lecture slides provided e.g. semiotics, segmentation, etc
Marks will be lost for verbose descriptions of the company and product – a few lines at the beginning to explain is all that is required. Marks will be gained for applying Consumer Behaviour techniques and theories to the analysis of the brand and the product.
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