BAP on MGM Resorts International

  

Industry Classification
The first part of this section is defining the industry that “your company” fits into 
and is an important macro identification. A valid test of the industry definition is 
the answer to the question “with whom does your company compete?” Be careful 
that the definition is not too narrow. For instance in the finance industry, Charles 
Schwab is a discount broker and they obviously compete with other discount 
brokers like Quick and Reilly and Fidelity. However, they also compete against full 
service brokers and deep discounters. 
There is also a risk of defining the industry too broadly. For instance, total retailing 
in the U.S. is over $2 trillion a year. This includes everything sold to a consumer–
groceries, automobiles, fast food, clothing, etc. There are sub-sections to the retail 
industry and these provide a better definition since they are consistent with the 
criteria cited above regarding which companies compete against in the market. 
Hence, it would be incorrect to identify your company as part of the hospitality 
industry.
Explain the structure of the industry and identify the dominant companies. Who are 
the current players, their products, their strengths and weaknesses? A chart (which 
is located in the Appendix of your paper NOT within the body) showing the relative 
size of dominant companies compared to your analysis company is often a good 
idea. 
Size and growth
Again, you are not looking at the “hospitality” but the subset of that industry to 
which your company belongs.
Financial performance in this section deals with the industry and not your specific 
analysis company. How has the industry done in recent years and what are the 
projections for the future. The Value Line publication analysis is a good source for 
this type of information as are trade publications that are devoted to the specific 
industry. This is another opportunity to use a chart to show financial performance 
of the industry over multiple years. Do not deal with quarters but focus on annual 
performance.
Government regulations  
Again, looking at the industry what are the important government regulations (if 
any) that the industry is being forced to examine. Again, NOT the hospitality 
industry.

3-3.5 pages

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