Watch the video at the link below and think about it in relation to Awareness and Retrieval sets
AWARENESS SET VS. RETRIEVAL SET:
Just what level of awareness does your brand require in order to be successful?
When is the awareness set sufficient vs. when is the retrieval set necessary?
Awareness set is sufficient when the customer generally makes their choice decision with the aid of memory cues (product facings, menus, catalogs, etc.)
Example: Hot Dog brand (Ballpark Franks)
Retrieval set is necessary when the customer frequently makes their choice decision from memory
Example: Hot Dog Stand (Dog Central)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more