Read: Hyde, Richard. (Summer 2007) In crisis management, getting the message right is critical. Public Relations Strategist, 13(3) pp. 32-35
Read: Mitroff, Chap 8, Treating the Big Picture (Full text eBook available through FIU Library) (Links to an external site.)
Read: Suitt, H. (September 2003). HBR Case Study: A blogger in their midst, Harvard Business Review. 81(9) p. 30+
Read: Tinker, T. et al. (Summer 2009) Effective Social Media Strategies during Times of Crisis: Learning from the CDC, HHS, FEMA, the American Red Cross and NPR. PR Strategist.
Watch: Social Media & Crisis Communication: A Whole New Game ( https://vimeo.com/agincourt )
Guided Discussion 6: Discuss with your classmates your opinion on how to effectively use social media, while in the midst of a crisis. Identify and explain a scenario where a company used social media effectively. Identify and explain a scenario where a company used social media ineffectively. When writing your discussion, sure to include examples from the assigned readings/videos (In addition, you may also include personal experiences). Your post MUST be at least one paragraph
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