Your team is looking for a way to earn some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company’s goals. In this first half of the project, you will be reporting about the target market, the product’s definition to the target market, the viable pricing strategy, and the brand’s position in the competitive environment.
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